Our sexuality is central to who we are, so it's no wonder that the media and advertising uses it so much to get our attention.
Well, Christians are no different from the rest of the world in that respect, and I was part of a packed house at the Church of the Holy Sepulchre on Saturday to talk about sex - specifically healing from sexual brokenness - at a meeting organised by Living Waters NZ.
It's so encouraging that there are many people willing to discuss this whole issue at the core of who we are, openly.
More later on this, but I was really really challenged by the words of Tony Dolph-something (my apologies, can't find his name and I didn't write it down properly).
He said we buy into the world's way of thinking when we seek happiness as the highest good. God never calls us to happiness necessarily, but to a relationship with Him.
When I put it like that it seems very bald and unattractive, but at the time it was very compelling. And still is; I just struggle to explain what a profound change of my thinking this represents.
Like I say, more on this later.