Metrospirituals include everyone from celebrities (Gwyneth Paltrow, Richard Gere and Angelina Jolie, to name a few) to average office workers looking to add meaning to their lives. What they all aspire to, both in themselves and in the products they buy, is a socially conscious combination of style and substance.
"Just because you're spiritual does not mean you can't be a rabid consumer," notes Sharon Lee, co-founder of the youth trend forecasting firm Look-Look, which has been tracking the rise of metrospirituals among the 14-35 age group for the past six years.
Friday, March 03, 2006
FUEL e-newsletter - metrospirituals?
In the latest FUEL e-newsletter (about marketing), they're talking about "metrospirituals":